This policy explains what personal data Keep Clean SRL collects about customers and visitors of keepclean.md, why and with whom it is shared, and how you can manage your data. It covers the website, the customer account, the online chat, our chats in Telegram, Facebook Messenger and Instagram, phone calls and SMS.
Who processes your data
The data controller is Keep Clean SRL, Chișinău, Republic of Moldova (brand KeepClean). For any question about your data, write to info@keepclean.md or call 0790 222 77.
What data we collect
- Contact details: name, phone number, e-mail if you gave one.
- Order details: address, floor area, type of cleaning, date and time, price, comments, ratings and reviews after the cleaning.
- Messages: messages in the website chat, in your account, in Telegram, Facebook Messenger and Instagram Direct, including photos you send. From Messenger and Instagram we receive your profile name (and your username on Instagram).
- Calls: the caller's number, time and duration of the call, the call recording, its transcript and a short summary.
- Photos of the premises before and after cleaning, taken by our crew.
- Technical data: IP address (in the chat we keep only an encrypted fingerprint of it), browser and device type, the page you came from, advertising tags (UTM, gclid, fbclid).
- “Invite a friend” programme: who invited whom.
We do not intentionally collect data about health, religion or other special categories of data. Please do not send such data in the chat.
Why we use your data
- To quote a price, book your cleaning, carry out the order and contact you about it.
- To send SMS: the price estimate, confirmation and changes of the date, login codes for your account, a request to rate the cleaning. A few months after an order we may remind you about us once by SMS. If you do not want such messages, write to us.
- To answer you in chats, including through the virtual assistant Gusit AI (see below).
- To monitor quality: listening to calls, handling complaints, training staff.
- To assign orders to staff and calculate their pay.
- To understand which advertising works and to improve the website.
- To protect the website and services against abuse.
- For accounting and to meet legal requirements.
Legal grounds: performance of a contract (the cleaning order and communication about it), your consent (the website request form, cookies, messages to us), our legitimate interest (quality, security, measuring advertising) and legal obligations.
The Gusit AI virtual assistant
In the chats on the website, in your account, in Telegram, Messenger and Instagram you may be answered by the virtual assistant Gusit AI. It runs on a language model by Anthropic: the text of your messages and the photos you send are passed to Anthropic to write the reply. The assistant quotes prices from our price list, shows available dates and can book a cleaning after you confirm your phone number with an SMS code. Our managers see the conversation and can reply themselves, after which the assistant stops replying.
Call recordings are transcribed automatically (Cloudflare Workers AI), and a short summary of the call is written by an Anthropic model. The summaries only help the manager; a person makes the decisions.
Who we share data with
We do not sell personal data. We share it only with those who help us run the business, and only as much as they need:
- Cloudflare — website hosting, database, storage of photos and call recordings, call transcription.
- Anthropic — Gusit AI replies and call summaries. Under Anthropic's terms this data is not used to train models.
- SMS.md — sending SMS.
- Moldcell — telephony: receiving and recording calls.
- Telegram — our customer bot and staff work chats: the crew receives the customer's name, phone number and address to carry out the order.
- Meta (Facebook, Instagram) — conversations in Messenger and Instagram Direct; the Meta pixel on the website (with your consent); information about requests and orders to measure advertising, with the phone number sent only in encrypted (hashed) form.
- Google — website analytics (Google Analytics via Google Tag Manager, with your consent); advertising (Google Ads: information about requests and orders with phone number and e-mail, via the Make.com service); the upholstery technicians' calendar (Google Calendar: the customer's name, phone number and address for the visit).
- Make.com — passes request information to Google Ads and keeps the call log.
- CookieFirst — stores your cookie choices.
- Our staff — as much as their work requires. Customer contacts are in the address book of the managers' work phones so they can see who is calling.
- Public authorities — only when the law requires it.
Some of these companies are located outside Moldova, including in the USA and the EU. Their terms include data protection commitments.
How long we keep data
We keep customer data, messages and call recordings for as long as they are needed for service and accounting, or until you ask us to delete them. There is no automatic deletion period for them yet.
SMS confirmation codes are deleted after 30 days, account sessions when they expire. Automatic database backups are kept for up to 12 months. Accounting records are kept for as long as the law requires.
Your rights
- to find out what data we hold about you and get a copy of it;
- to correct inaccurate data;
- to ask us to delete your data;
- to withdraw your consent and opt out of SMS reminders and advertising cookies;
- to object to processing;
- to complain to the National Center for Personal Data Protection of the Republic of Moldova (datepersonale.md).
To exercise a right, write to info@keepclean.md and include the phone number you gave us. We will reply within 30 days.
How to delete your data
To delete your data, including your conversation with us in Facebook Messenger or Instagram:
- Write to info@keepclean.md or in any of our chats: “Please delete my data”, with the phone number or profile name you wrote to us from.
- We may ask you to confirm the number is yours, for example with an SMS code.
- Within 30 days we will delete your contact details, messages, photos and call recordings and let you know. Information about completed orders that the law requires us to keep for accounting will remain, without any further personal data.
Deleting a conversation in Messenger or Instagram itself removes it only on your side. To delete our copy, write to us.
Children
Our services are intended for adults. We do not knowingly collect data from children under 18.
Changes to this policy
We may update this policy. The date the current version takes effect is shown at the top of the page.
